Sourcing | Products | Solutions

Learn more about us!


Introduction to Fiarra

Fiarra was founded in 2022 with a vision to fulfil the sourcing needs of international organisations but has grown into something more. Within a year we have diversified into management consulting, along with sourcing. Fiarra has handled complex customized automotive and defence components, as well as niche solar, textile and paint products. 


Fiarra not only resolves issues of communication, manufacturing, complexity, compliance, quality, logistics and sustainability, but also provides you with a customized solution tailored for you.

Fiarra Products is the embodiment of innovation and excellence, delivering unique and highly relevant products to the Indian market. Our story began with Fiarra’s broader vision in 2022, and we’ve since dedicated ourselves to driving innovation and engineering to create exceptional products.

Our Product Philosophy:

Fiarra Products thrives on differentiation and relevance. We are committed to providing the Indian market with products that are not just innovative but also tailored to meet specific needs.

Key Features:

1. Innovation and Engineering: We believe in the power of innovation and engineering, which reflects in the products we offer to the Indian market.

2. High Relevance: Every product we introduce is carefully selected to serve a relevant purpose in the Indian context.

3. Quality Assurance: Quality is at the heart of what we do, and we ensure that every product meets the highest standards.

Fiarra Sourcing is a pillar of reliability in the world of international procurement. Established under the umbrella of Fiarra in 2022, our core mission is to facilitate seamless sourcing solutions for organizations operating on a global scale. We take pride in going above and beyond our initial vision, evolving into a versatile partner for businesses worldwide.

Our Mission:

Our founding vision was clear: to cater to the sourcing needs of international organizations. Today, we stand as a testament to the potential of change and growth. We’ve become experts in the art of sourcing, offering specialized services in customized engineering solutions, product procurement, and more. Our passion lies in ensuring that your sourcing requirements are met with efficiency, reliability, and innovation.

Fiarra Sourcing’s Key Features:

1. International Purchase Office in India: We specialize in acting as your trusted International Purchase Office in India, bridging the gap between global businesses and the Indian market.

2. Support for Indian Organizations: We extend our support to Indian organizations seeking sourcing opportunities abroad, fostering growth and collaboration.

3. Streamlined Solutions: Our team, equipped with decades of experience, carefully selects suppliers and ensures that your sourcing process in India is seamless, compliant, and cost-effective.

4. Comprehensive Expertise: With experts in engineering, quality assurance, logistics, and project management, we bring a holistic approach to your sourcing needs.

Flexibility and Collaboration:

Fiarra Sourcing understands that no two businesses are the same. That’s why we are open to a range of business models, be it trading or consulting, tailored to meet your unique requirements. Your success is our success, and we’re committed to adapting to your vision.

Learn More about Fiarra Sourcing


Fiarra Solutions is your trusted partner for consultancy services and related solutions on a global scale. As a component of Fiarra’s diverse offerings, we bring in-depth expertise and a passion for resolving complex business challenges.


Our Consultancy Approach:

Fiarra Solutions is here to guide businesses through intricate issues and deliver sustainable solutions. Our diverse skill set and experience allow us to provide a range of consultancy services for companies worldwide.


Key Features:


1. Global Consultancy: We provide consultation services to organizations operating on a global scale, helping them navigate complex challenges.

2. Tailored Solutions: Every solution we offer is carefully customized to meet the specific needs of our clients.

3. Diverse Expertise: With a team of experts in various fields, including management, logistics, and compliance, we offer comprehensive solutions for your business challenges.


Our Founders

Meet the visionary minds behind Fiarra, a team forged from diverse backgrounds and a shared passion for innovation and excellence. Fiarra’s founders bring a wealth of experience and expertise, each contributing a unique dimension to our journey.


Together, these founders bring a rich tapestry of skills, knowledge, and a shared commitment to making Fiarra an exceptional organization in the world of automotive solutions.

Joe Pomaranski

40+ Years Experience


Ajay Sharma

30+ Years Experience

Ex-Delphi, Caparo, Tenneco

Ashley Crasto

30+ Years Experience



Tuff Scrub

Tuff-Scrub is a US based brand of scrub pad or scourer pad brought to India by Fiarra. It is designed for efficient and effective cleaning tasks. It is known for its dual-sided design, offering two different cleaning surfaces in one product. 


One side, known as the Dura-Scrub side, is specifically designed for tackling tough stains, grime, and stubborn dirt. The other side is made of microfiber, which is ideal for gentle wiping and absorbing liquids.


Whatever you need; Don’t Shy!

Scroll to Top